<aside> ➡️ Provide a summary of the campaign. At a glance, others should be able to quickly get up to speed on the project’s “what” and “why”, as well as the “why now”.
In Q4, Notion will launch an awareness campaign for personal users across key global markets to drive new site visits and account creation. The campaign will focus on highlighting the customizability of Notion and how it can be used for planning, organizing, and managing one's life. The primary objectives of the campaign are to increase brand awareness and drive traffic to the site. The campaign will showcase Notion's organization and goal-setting features, including databases, to-do lists, and calendars, as well as its sharing and collaboration capabilities.
A list view of all meetings held as part of the campaign.
Key stakeholders involved in this launch. Add rows or columns to this table by hovering towards the right or bottom of the table and clicking the + that appears.
| Driver(s) | |
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| Approver(s) | |
| Contributors | |
| Informed | |
| Staff Sponsor |
Link to all key documents that are relevant for this campaign.
Use this section to list all campaign goals and objectives.
Campaign objectives:
Product goals:
Company goals:
Provide a summary of your target audience(s) in as much detail as possible. The more defined your audience is, the more targeted your campaign will be. The toggle below includes a few additional questions to ask when narrowing in on your target audience.
The target audience will include personal users across various demographics and regions, with a focus on those who are seeking a more efficient and customizable productivity tool.