A Facebook pixel is a marketing tool that lets you build targeted audiences for future ad campaigns, re-market to your audience and optimise ads based on collected data.

<aside> ūüí° For more info, see Facebook for Business

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To add a Facebook pixel to your site...

  1. Generate a Facebook pixel - find instructions here. You will be supplied Facebook code, have that ready.
  2. Log in to your YC admin (https://yourdomain.com/admin)..)
  3. Go to SETTINGS.
  4. Paste the Facebook code into the FOOTER SCRIPTS box.
  5. Click UPDATE.
  6. Make sure your Facebook pixel is working.