Why is this goal achievable and important?
Today 10% of our new content creators are Spanish speaking, however they do not stick with our product (12% week over week retention) as well as English speakers (20% WOW retention). We hypothesize that this is because we have focused on English speaking content creators and don’t have any features available to support interactions that are specific to these languages and regions. The goal of this objective is to create features that are specifically designed to make Spanish speaking creators more successful and improve our ability to Grow platform content from Spanish-speaking global creators.