7. How to set KPIs and Goals

YC Partner Adora Cheung covers the importance of defining and tracking KPIs to understand how effectively your startup is reaching your goals.

What are KPIs? Why do KPIs and Goals matter? What are the 2 components of KPIs?
What is a Primary Metric? Why is it structured the way it is? What are the 4 characteristics of a good Primary metric?
What are Secondary Metrics?
Remember, these metrics are only impt once you've actually defined WHAT the problem is and WHO your customer is! (So don't skip ahead!); Can use this once you've started to build your product
What is the goal of a startup? How do you set this goal? What are general guidelines for setting your goal? (aka Startups = Growth)
How do you leverage your Goals to grow your Startup? (ie how do you track your progress)

<aside> ⭐ All information is owned by Y Combinator. I claim no ownership of this information.

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