<aside> 💡 The Short Answer: Yes! You must include an unsubscribe link in your emails!


To comply with the CAN-SPAM Act and other international anti-spam laws, as well as allowing recipients to easily remove themselves from your mailing list, you should always include an opt-out link in your email marketing campaigns.

Including Opt-Out Links

If you've designed your campaign using one of Sendloop's ready-to-use email templates, the template already includes the required opt-out link.

If you've used a custom email template, you'll need to add the opt-out link manually.

Opt-Out Links for Plain Text Emails

To add an opt-out link to a plain text email, include the following line: %Link:Unsubscribe%

Opt-Out Links for HTML-based Emails:

To add an opt-out link in an HTML-based email, include the following snippet in your code: <a href="%Link:Unsubscribe%">Click here to unsubscribe</a>

Unsubscribing the User

If the recipient clicks on the opt-out link, he or she will be immediately removed from the mailing list.