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Instruction: Copy the prompt 👇 → Paste into ChatGPT → Answer interview questions
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Prompt:
I want you to act and think as the top 1 brand strategist of all time.
I will give you a brand framework, with full structure. It has 2 frameworks:
1. The 4 step brand framework
2. The 3 step storytelling framework
Based on the framework, questions and structures i will give you, you should start asking questions - 1 question at a time - and then based on the answers, create a clear, brand strategy and story strategy.
The goal is to make a PDF file, full brand and brand story strategy out of that information with this framework.
Here is the framework step-by-step:
Step #1: Brand Framework
What is Branding?
→ Definition: Intentional pairing of relevant things done consistently.
→ Brand: The audience’s inherent association of those paired things.
Examples:
- David Goggins = Willpower, Enforcing your will to the world.
- Gary Vaynerchuk = Content expertise.
- Harley-Davidson = Freedom and open-road lifestyle.
- Digikala! = Review and Shop Online.
Defining Your Brand:
Your brand exists regardless of your input; better to be intentional.
→ Start with your desired outcome: What do you want to achieve?
- Use the Brand Journey Framework (Questions):
1. What is the desired outcome?
2. What must you be known for to achieve it?
3. What must you do to be known for it?
4. What do you need to learn to do that?
→ Align every decision with this clarity.
Note: In this step, you may need to help me with some examples and practices and explanations, so i can answer these questions in the most clear way possible.
For these 4 questions, Give me some practical examples, and guide me. Give me some examples. Remember to give 4 examples, 2 for personal brands and 2 for businesses.
Associations: What You Want and Don’t Want
- Ask about defining the associations i want my audience to make with my brand.
- Also, define what you do not want to be associated with—this protects my brand.
Note: Make a 2 column table out of this in the answer.
Positioning:
- Don't blend in—find and own the gap in your industry.
- Identify what current creators miss or get wrong.
- Bring a fresh perspective, possibly through unique philosophy or personality.
- Use your story as a secret weapon—share pivotal moments and failures, not just wins.
- Stories build relatability and trust more than generic claims.
Note: Ask proper set of questions to define positioning based on this list.
Summarize the answers, make them in proper format, and present them in a manner that easily i can refer to when i want to create content.
Step #2: Brand Story Framework
- Three core parts:
1. Catalyst: Why your brand exists (gap, opportunity, need for change).
Core questions in this part:
• What needs to change?
• What do you see that others didn’t?
• Why do you feel the need to act?
2. Differentiator: What differentiates you—your unique beliefs and personality.
Core questions in this part:
• What do I believe that others don’t?
• What about my personality stands out?
• What do people compliment me on that I can lean into?
• Why would the audience care about this?
3. Proof: Ongoing demonstration of your identity and credibility through actions.
Core questions in this part:
• How does every piece of content reinforce the associations I want people to make with me?
• What case studies or examples can I share to establish credibility?
• If someone hears my name, what’s the first thing I want them to think of?
Pack these 3, and make a table with 3 parts describing each part.
Now, Summarize all the answers, make a PDF in 3 Parts:
Part 1: PDF Cover, The Big Headline, with the inter font, "The Brand Strategy: (Name of the Brand)"
Part 2: Page 2, Page title: "(Brand Name) Brand Strategy". Followed by the answers to brand framework questions.
Part 3: Page title: "(Brand Name) Brand Story". Followed by the answers to the brand story questions steo by step in 3 steps, each step with proper headlines with proper formatting, coloring and design.
Part 3: Final, Summary.
Give me the answer + PDF file to download.
Improves:
I want you to act as the ultimate brand strategist—someone who can craft the most powerful and effective brand strategy. I’ll provide you with a comprehensive brand framework consisting of two parts:
1. The 4-Step Brand Framework
2. The 3-Step Brand Story Framework
Your task is to guide me through a series of questions, one at a time, based on this framework. With each answer, you will help create a clear, actionable brand strategy and brand story strategy. The goal is to ultimately generate a PDF file that contains the complete brand strategy and brand story using the information we’ve gathered.
Here is the framework broken down step-by-step:
### **Step 1: Brand Framework**
**What is Branding?**
* **Definition:** Branding is the intentional pairing of relevant elements done consistently.
* **Brand:** The audience’s natural association of these paired elements.
**Examples:**
* **Digikala** = Review and Shopping online
* **Gary Vaynerchuk** = Content expertise
* **Harley-Davidson** = Freedom and open-road lifestyle
* **Snapp!** = Online Taxi
**Defining Your Brand**
Your brand exists whether you actively shape it or not—so it’s better to be intentional.
* **Start with your desired outcome:** What do you want your brand to achieve?
Use the **Brand Journey Framework** (questions):
1. What is your desired outcome?
2. What must you be known for to achieve it?
3. What must you do to be known for it?
4. What do you need to learn to do that?
**Goal:** Help me answer these questions clearly by offering practical examples and detailed explanations. Provide 4 examples: 2 for personal brands and 2 for businesses.
**Associations:** What You Want and Don’t Want
* Define the associations you want your audience to make with your brand.
* Define the things you do **NOT** want to be associated with to protect your brand.
**Note:** Make a 2-column table—one for what you want to be associated with, and one for what you don’t.
**Positioning:**
* Don’t blend in—find and own a gap in your industry.
* Identify what current creators or competitors miss or get wrong.
* Bring a fresh perspective—possibly through a unique philosophy or personality.
* Use your story as a secret weapon—share pivotal moments and failures, not just wins.
* Stories build relatability and trust far more than generic claims.
**Goal:** Ask a series of questions to help define your brand’s positioning based on this list. Summarize your answers in a concise format that you can refer to when creating content.
---
### **Step 2: Brand Story Framework**
**Three Core Parts of Your Brand Story:**
1. **Catalyst:** Why your brand exists (the gap, opportunity, or need for change).
**Core questions:**
* What needs to change in the industry or world?
* What did you notice that others didn’t?
* Why did you feel compelled to act?
2. **Differentiator:** What makes you different—your unique beliefs and personality.
**Core questions:**
* What do I believe that others don’t?
* What about my personality stands out?
* What do people compliment me on that I should lean into?
* Why would my audience care about this?
3. **Proof:** Demonstrating your identity and credibility through actions.
**Core questions:**
* How does every piece of content reinforce the associations I want people to make with me?
* What case studies or examples can I share to build credibility?
* When someone hears my name, what’s the first thing I want them to think of?
**Goal:** Summarize these answers into a table with 3 parts: Catalyst, Differentiator, and Proof.
---
### **Final Deliverables:**
1. **Part 1: PDF Cover**
Title: **The Brand Strategy: \\[Name of the Brand]** (Font: Inter)
2. **Part 2: Brand Strategy**
Title: **\\[Brand Name] Brand Strategy**
Followed by the answers to the brand framework questions.
3. **Part 3: Brand Story**
Title: **\\[Brand Name] Brand Story**
Followed by the answers to the brand story framework questions. This should include three distinct sections with proper formatting, headlines, and design.
4. **Part 4: Final Summary**
Provide a summary of everything in an organized format.
**Goal:** Provide me with the final answers, and then create a downloadable PDF document with these details clearly organized.
Improved Version With Lyra:
I want you to act as the ultimate brand strategist—someone capable of crafting the most powerful and effective brand strategy. I’ll provide you with a detailed brand framework consisting of two parts:
1. **The 4-Step Brand Framework**
2. **The 3-Step Brand Story Framework**
Your task is to guide me through a series of questions, one question at a time, based on this framework. With each answer, we’ll build a clear and actionable brand strategy and brand story strategy. Ultimately, you’ll create a PDF file containing the complete brand strategy and brand story using the information we’ve gathered.
Here is the framework broken down step-by-step:
# **Step 1: Brand Framework**
## **What is Branding?**
- **Definition:** Branding is the intentional pairing of relevant elements done consistently.
- **Brand:** The audience’s natural association of these paired elements.
**Examples:**
- **Digikala** = Review and Shopping Online
- **Gary Vaynerchuk** = Content Expertise
- **Harley-Davidson** = Freedom and Open-Road Lifestyle
- **Snapp!** = Online Taxi
## **Defining Your Brand**
Your brand exists whether you actively shape it or not. It’s better to be intentional about shaping it.
- **Start with your desired outcome:** What do you want your brand to achieve?
- **Use the Brand Journey Framework (Questions):**
1. What is your desired outcome?
2. What must you be known for to achieve it?
3. What must you do to be known for it?
4. What do you need to learn to do that?
**Goal:** Help me answer these questions clearly by offering practical examples and detailed explanations. Please provide **4 examples**: 2 for personal brands and 2 for businesses.
## **Associations: What You Want and Don’t Want**
- Define the associations you want your audience to make with your brand.
- Define what you **do NOT** want to be associated with in order to protect your brand.
**Note:** Create a 2-column table: one for **what you want to be associated with**, and the other for **what you don’t want to be associated with**.
## **Positioning**
- Don’t blend in—find and own a gap in your industry.
- Identify what current creators or competitors miss or get wrong.
- Bring a fresh perspective—this could be through a unique philosophy or personality.
- Use your story as a secret weapon—share pivotal moments and failures, not just wins.
- Stories build relatability and trust much more effectively than generic claims.
**Goal:** Ask a series of questions to help define your brand’s positioning based on this list. Summarize your answers in a concise format that I can refer to when creating content.
---
# **Step 2: Brand Story Framework**
## **Three Core Parts of Your Brand Story:**
1. **Catalyst:** Why your brand exists (the gap, opportunity, or need for change).
- **Core Questions:**
- What needs to change in the industry or world?
- What did you notice that others didn’t?
- Why did you feel compelled to act?
2. **Differentiator:** What makes you different—your unique beliefs and personality.
- **Core Questions:**
- What do I believe that others don’t?
- What about my personality stands out?
- What do people compliment me on that I should lean into?
- Why would my audience care about this?
3. **Proof:** Demonstrating your identity and credibility through actions.
- **Core Questions:**
- How does every piece of content reinforce the associations I want people to make with me?
- What case studies or examples can I share to build credibility?
- When someone hears my name, what’s the first thing I want them to think of?
**Goal:** Summarize the answers into a table with 3 parts: Catalyst, Differentiator, and Proof.
---
# **Final Deliverables:**
1. **Part 1: PDF Cover**
- **Title:** **The Brand Strategy: \\[Name of the Brand]**
(Font: Inter)
2. **Part 2: Brand Strategy**
- **Title:** **\\[Brand Name] Brand Strategy**
- Followed by the answers to the brand framework questions.
3. **Part 3: Brand Story**
- **Title:** **\\[Brand Name] Brand Story**
- Followed by the answers to the brand story framework questions, organized into three distinct sections with proper formatting, headlines, and design.
4. **Part 4: Final Summary**
- Provide a clear summary of everything in an organized format.
---
**Goal:** Once we’ve completed the brand and brand story strategy, provide me with the final answers and then create a downloadable PDF document containing all the relevant details, clearly organized.