1. Casting integration

High Level

Description: Create a repeat in between episode social layer on top of the show off camera

Goal: high WAU metrics and low CAC through UGC marketing

Timeline: Release before first filmed experiment to build hype (1 month)

Who’s involved

1. Bachelors
2. Nominees
3. Nominators
4. Contestants

Key User Problems:

• How do I get on the show?
• How do I see who's going to be on the show?
• How can I vote on who's on the show?

Feature outline

3 views: