A few years after the first Record Store Day, an annual event to “celebrate the culture of independently owned record stores,” I felt cassette tapes and the independent music labels creating them were being overlooked. In the spring of 2012, I started up ‘Indie Cassettes,’ a blog to review and collect the latest tapes and labels.
A preview of the Indie Cassettes blog landing page. Visitors can browse the site by tape reviews, related news, and distributors.
The blog’s coverage started small by highlighting artists I already liked and their tapes including Future Islands, Moss of Aura, Chester Endersby Gwazda, Washed Out, and STRFKR. As I continued posting monthly, I acquired over 1,000 followers. Soon enough, the blog caught the attention of labels including Cheesus Crust Records, Purr Tapes, and Crash Symbols who began mailing boxes of cassette tapes to add to the site.
A ****package of cassette tapes and other goodies, courtesy of Felt Cat Records.
About two years into the project, the first Cassette Store Day was on the horizon, thanks to the efforts of many people also bringing more attention to the medium. Over one hundred stores participated in that first day, across Asia, Europe, North America, South America, and the UK. Although this project winded down shortly after, the resurgence of the tape was here to stay.
Some of the tapes the blog reviewed in its peak.