<aside> 💡 Thinking about starting a company? This template will help you think through your startup idea from first principles.

- Merci Grace

This whole page is dynamic! Add your Figma files, customer data and more.

Merci's advice for each section is in a callout on the right. Add your answers in the empty space to the left.


Concept name

↑ Add the name of your startup here.

Startup spec — October 14, 2021

Figma prototype


Customer development insights

🧭 Company mission

<aside> 👉 One sentence that describes why your company exists.


Company brand

<aside> 👉 Example: