• We invest hundreds of thousands in affiliate and B2C partnerships monthly.
• Over the last quarter, our traffic has consistently exceeded half a million clicks per month.
• We generate 100k+ new student accounts every month.
• In 2025, our B2C operations saw impressive growth, increasing by over 70% in a year. (Check our CEO’s post about that!)
• Our platform serves a community of more than 11 million students, many of whom stay active with us for years.
• Conversion performance is strong, with a 20–25% click-to-account rate and around 3% click-to-trial.
• One long-standing partner scaled their budget by over 240% this year, helping us drive nearly several hundred thousand student accounts.
• Another partner increased spend by almost 380% since March, generating over 200k+ new accounts.

Why are we telling you all this?

The performance of ScholarshipOwl as a product is greatly important to our affiliates. It means users like what they see - and even more so, they stay subscribed for years. Our team consistently optimizes the user funnel, driving conversions upwards and offering more scholarships to students, which has a positive effect on profitability. Simply put, a better, more user-friendly product and more money to give away? More conversions. More conversions? Better payout scalability and value to your audience. As we’ve said, we want our partners and our students to win first - so we can win besides them! 🚀 Our mission is, and it always will be, helping students fund their dreams!

Wondering about any other metrics? 👉 Ask away! (mariam@scholarshipowl.com)