WATCH THE MEETING HERE (SLIDES AT THE BOTTOM OF THE PAGE):

https://youtu.be/xXtD3sl0ZGo

Press Myths to Understand First

• A bigger budget for press or marketing only means a bigger scale, but the principles/actions you take are basically the same
• Press will not discover a film, rather it will amplify something that already has momentum
• you have to start with the core of “what is my story and how does this culturally resonate with the audience?”
• press shouldn’t feel like a cold ask

Ways to Generate Press-Worthy Momentum

1. Guerrilla stunt: these are things you can do at a small scale
2. Get earned media by making is “discuss-able”
3. Event based: Get into events that the press will cover anyway and give them something to write about
4. Community: Build up momentum and narrative around your source material
5. Partnerships: Who else (besides you) wants your story to be told?

Is there one that you could do that would generate 80% of results? Is there one you should do first?

• Go through a prioritization process of what will bring impact and what you have the bandwidth to fully see through.
• Old ideas are not bad ideas, but you can have imperfect timing
• Have some urgency: what makes your film relevant RIGHT NOW
  • Try five ideas, and then evaluate the effort you put in vs. the pay off you got out of it
• Remember, some ideas are great, but they’re time dependent. So timing is just as important as the good idea.