We’ve been through the freelancing journey, and we’ve gathered and seen thousands of freelancers prices with instaprice, have spoken to a few pricing masterminds, brainstormed, then wrote this guide for you.

Here are the main Pros and Cons of having and not having a pricing strategy

Here are the main Pros and Cons of having and not having a pricing strategy

As Gustaf Alströmer from Y Combinator says in this video

“It’s attractive for you to offer your product for free however if you don’t charge your customers, they are not a customer and you don’t have a company”.

While the video refers mostly to business owners, it applies to all professionals running a business, regardless of the size.

In this article, we’ll be laying the foundations for the resources to come and we really need to address the elephant in the room: Pricing. It’s scary, and we’re right here to dish out the tricks that will give you the confidence to send out the right quote to your clients.

Top 3 reasons you need to charge customers and define a pricing strategy

1. Communicate your value

You’ve probably heard about Value Propositions and if you skipped this step when you began freelancing, go back to it right now. You really need to know what value you bring to your customers before thinking about sticking a price tag on your work. Here’s a nifty Value Proposition generator that will help you sum up what you can bring to your client’s table and why they should pay you for it.

All the components of Customer Perceived Value. As you can see, the cost, or price of the service, is only one of the aspects your clients perceive.

All the components of Customer Perceived Value. As you can see, the cost, or price of the service, is only one of the aspects your clients perceive.

While pricing is only one of the components of value you have to communicate, it can be a real deal breaker when done wrong. The better you manage your value communication, the more chances you have of finding clients and getting paid fairly for your work.

From our experience, to be successful it’s important you find your Goldilocks zone or a price that’s “just right”.

Every customer will have a different perception of the right price to pay for your services and we suggest using this easy strategy to maximize your chances of appealing to more of your target clients: