<aside> 💡 This document dives deep into the exercise I walked through in issue #163 of the Growth Newsletter. I use our audience-building course UNIGNORABLE as an example.

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Step 1: List all key user actions

<aside> 💡 These are the things your customers have to do to achieve their goals. For Un-ignorable, the goal is to grow a personal audience.

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• Get started
• Write content
• Engage on others’ posts
• Update profile
• Convert followers
• Stay consistent

We could go further, like figure out what to sell, how to sell it, etc. But we’re focusing on the actual “audience building” and “lead generation” aspects. Deciding what to sell, how to price, etc is out of scope.

Step 2: List all problems with those actions

<aside> 💡 These can be real or imaginary problems (aka reservations) that users typically deal with.

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Get started

• I don’t know where to start
• I don’t know what tools I should be using
• I don’t know WHERE to post
• I’m an introvert; I don’t want the attention
• I might spend hours and hours and not get any likes or leads.
• I don’t know anyone who does this. I don’t want to be that weird LinkedIn person
• I have so few followers it’s going to be impossible