Megan Bowen has spent 15 years working in B2B tech startups leading customer success, account management, sales, marketing and operations teams. Currently Megan is COO/CCO at Refine Labs.
Creating compelling content and newsletters is not just for new customer acquisition. Retaining and expanding with current customers as well as creating advocates that translate to word of mouth referrals requires regular communication and a focus on making your customers successful. Join this session to learn about some tactics to leverage newsletters as an effective communication channel for your customers.
Refine Labs is a demand accelerator for B2B SaaS companies. We help companies increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition costs. Through our Demand Acceleration Framework, we build a system to capture existing market demand in intent channels and create new demand in awareness channels. We test, iterate, and push boundaries to continually bring new strategies into your marketing mix - giving you the edge over competitors.