The growing trend for ready-to-drink tea has been complementing the rising consumption of pyramid tea bags. Future Market Insights (FMI) in its recent report has identified the scope for expansion of the pyramid tea bags market. The report forecasts the market to register a steady expansion at around 4.5% CAGR between 2022 and 2030. The benefits of well-being and health are witnessed as the main pyramid tea bags market drivers of potential growth in consumption
The key factor driving the market is the rising awareness about tea as a healthier alternative to popular beverages. Backed by advances witnessed in teabags packaging, their consumption is surging in emerging markets as well, where loose tea has conventionally boasted higher consumption.
The report sees lucrative prospects for the market especially since brands are introducing diverse flavors of tea in addition to tea bags packaging styles. Manufacturers are presenting unique tea flavors such as blueberry, apple, mint, lemon, turmeric, and several others with shiny, bespoke pyramid tea bags in the market which aided them to sustain the market for much a longer time. Availability of pyramid tea bags in diverse flavors has been helping in gaining traction.
The report offers an executive-level blueprint of various factors enabling growth in the market. It also uncovers hidden prospects and potential threats. Some of the key takeaways from the report are discussed below.
Who is winning?
The presence of several leading brands has rendered the pyramid tea bags market consolidated in nature. Competition foreseen in the market is consequently rising, while 70–80% of market share is held by the tier 3 players, key players contribute around 20–30% of the worldwide market.
Major market players operating in the global market are Tata Consumer Products Limited, Hain Celestial Group, Unilever PLC, R. Twining, and Company Limited, Dilmah Ceylon Tea Company PLC, JIN DA Tea Co., Ltd, Bigelow, and The East India Company Ltd.
Players are majorly focusing on capitalizing on production volume, offering sustainable pyramid tea bags solutions, and expanding their reach worldwide. For instance,
Key Segments Covered in Pyramid Tea Bags Industry Research