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It's very useful to know who your community members already respect or what kind of experience could help people with their own goals. If you know, then you can invite their (potential) superheroes over for an Ask Me Anything (AMA) session.

Pro tips

• An AMA doesn't have to be a live experience, as long as it's time-restricted
• Properly (help) introduce the invitee to your community
• Add context about why the invitee is relevant to the community
• ANYONE with relevant experience can be a good fit for an AMA

Examples

double click to zoom

Hashnode community (async AMA) - Uncle Bob is a highly respected person in the dev world (eg, for his books and talks on writing Clean Code). The dev community already loves him and inviting him to your "house" is a great way to show your community members you get them and it can even attract new people.

Designernews community

The Sales Automation Family by lemlist - Doing Facebook live AMAs, where the community can ask questions as well

Zapier community

IndieHackers - (1) Notice how "ordinary" people with relevant experience can still be valuable for an AMA. (2) S/O to Rosie Sherry for her work on community building. Definitely subscribe to her newsletter for more 💎