On Pricing

<aside> 🔎 People are willing to pay $$$ if they know they will learn skills that make $$$ after the pandemic

• cheap course - individuals believe they learn how to copy
• medium priced - individuals think course has to be well structured
• high priced - there must be a community element so that I can get a high paying job </aside>

On empathy

<aside> ❌ You cannot outsource empathy, understanding your customer is your job

</aside>

On opportunities

<aside> 🌎 Being competitive means understanding your competitor. Know your

• Competitor
• Trends
• Customer Research

</aside>