Adobe Education Exchange

• Researched, planned, pitched, secured seed funding, built and launched AEE MVP in 2010; Secured additional funding, re-built, and re-launched custom AEE platform in 2013; Gathered user research and feedback to inform the design, development and deployment of 100+ features, including a custom CMS. Currently leading a multiyear effort to revamp the back-end platform (released July 2020) and redesign and personalize the front end UX.
• Designed, built and launched a custom LMS within the AEE and trained 300k+ educators by developing and delivering 500+ online courses, workshops & webinars.
• Cultivated a vibrant educator community who have collectively shared 14k teaching resource with 2M+ downloads.
• Developed a multi-variate product analysis model and corresponding personalization algorithms to guide product strategy and drive customer satisfaction. Leveraged this model to increase customer satisfaction from an NPS of 17 to 53.
• Lead an integrated marketing campaign to grow the AEE to 600k+ global members; leveraged email, social media, peer-to-peer referrals, event, search and online advertisement marketing channels.
• Launched the AEE in German and Japanese and collaborated with local stakeholders to build new community, content and marketing ecosystems for these new markets.
• Delivered dozens of presentations to evangelize the product to customers, prospects and partners.
• Lead new content creation strategy and production; published 2,000+ teaching materials.