Let's make your tweets viral.

Every tweet has a soul, or big idea, behind it.

As long as the idea is preserved, the tweet will do well.

Wordplay and formats are effective...

... To a point.

But if you want to reach high level tweets (think going so viral you get offered a partnership), you need to see beyond the words and into the idea.

Below you'll find 22 edited tweets. Watch how much better you become after activating the "BIG IDEA" inside your brain.

100 BIG IDEAS.pdf

See it in action: