This brief is for founders and projects looking to place advertisements with the blog. All sponsored posts will have mandatory disclosures at the bottom of each piece. Kindly refer to the FAQ below to clarify any additional questions. If you are a bootstrapped founder, please get in touch with We will do free ads for your first launch.

We are not KOLs. Please do not contact us to endorse your tokens or exchanges.

About Us is a holding company that owns assets across Web3 sectors. The blog is our interface to share timely research that helps senior management at some of the largest organizations in the industry position themselves for change. We also run - a database of ongoing web3 fundraising events in the industry.

Our content is made to drive decisions & action. We trade virality for depth. This is by design, as the end goal is not to drive clicks. It is to communicate with and invest in early-stage technology firms with the potential for growth in emergent themes. If you are seeking clicks, we’d be happy to refer you to our partner organisations that command over half a million subscribers.

We are not in the media business. We are not capital allocators with third-party money. The blog is owned privately and plans to stay bootstrapped. We design communities & drive research to enable venture builders. We do not sell retail eyeballs & do not dumb down our content beyond what is needed. Our target market is the lone builder working with an extended credit card line, wondering how to tackle a problem they are dealing with. We write for those founders, the VCs that can back them, and the mix of start-ups they hope to compete with.

The Blog In Numbers

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Sponsorship Costs - Q4 2023

Ad Unit type What it gets you Cost Who Should Consider? Examples
Top Placement
(1 per Email) - Image

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