<aside> 🔗 Fundraising Basics The ABC's of Raising a Round Pitch Tips Positioning Workshop Founders Tips Execution Tips People Tips Corp Dev Tips

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A 3-step “how to” playbook to landing $:

  1. Aim for a tight target - precision approach, not shotgun (WHO)
  2. Break down barriers - between you & believers - socialize w/o asking for money (HOW)
  3. Create FOMO - use powerful psychology to create urgency to spark action (WHEN)

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WHO

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WHO

Strategy/approach

Targets (broader than capital sources slide): Mix of angels vs. VCs vs. funds vs. syndicates, people, F&F, banks, partners

  1. Stage: size of investment
  2. Location: HQ vs. your location
  3. Industry vertical: specific space