Metrics to Track:
- Pageviews and time-on-page (Google Analytics)
- Keyword rankings and SEO performance (SEMRush / Ahrefs)
- Social engagement (likes, shares, comments)
- Conversion metrics from blogs, CTAs, or email campaigns
Reporting Cadence:
- Monthly content performance report to PM and Marketing Manager.
- Quarterly review to update content strategy based on data insights.