To make sure that your mobile app store screenshots will rank, you have to know the 5 crucial factors.
Increasing the engagement of your customers can be done in so many ways. One crucial thing is how you will engage them through the Internet. The use of mobile phones, also known today as “smartphones” has paved the way for marketers to consider using mobile apps as a medium to reaching out to the target customers.
According to iPhone screenshot mockup from UX Planet blog, one of the legit agencies that support business entities in their drive to tap the market through app store screenshots, there are 5 must-do things when it comes to increasing your leads and conversions via mobile application.
Did you know why it is important to create screenshots for Google Play and App Store? Well, visualization is quite necessary. If you have a mobile app, you have to convey a message to your audience so that they will understand what you’re trying to offer to them. And one measure to convey the message about your company brand is by way of visualizing the features and benefits. In this case, the app store screenshot mockup serve as an ultimate tool for visualization.
Furthermore, you have to understand that most people want to have a visualized explanation, rather than have a text-based message. This is the reason why you need to create Android and iOS screenshots for your audience to learn how important your products or services are. It is through the visualized custom background screenshots where your potential customers will be able to understand the benefits of your offers.
It is a given idea that your competitors may also have great app store screenshots for their mobile apps. There is going to be a stiff competition. Hence, you should be competitive enough. Otherwise, you will be left behind and your chance to have more sales than them can hardly be achieved. But, emphasizing the 5 factors why you need to have converting screenshots for your mobile app is highly significant.
This is the first crucial factor. According to this news, there are 55% app-based businesses that are owned by millennials, while baby boomers have owned only 13%. Meaning, there are more young ones who own businesses that are run through the use of an app. This citation is imperative because it can help you comprehend the significance of a screenshot for every cornerstone product page.
Through your mobile application, you can help the customers understand the value of what you’re trying to give to them. Your business app represents the solution that you consciously provide to the target customers. It’s up to the potential customers to grab or not your offered products. But at the end of the day, their favorable decision depends on how convincing your screenshots with background images are.
An effective and impactful tool as it is, your mobile application serves as a direct marketing strategy. It is a proven way to communicate with your audience. Through this tool, you will be able to transmit the brand message that you have about your company.
Why is it considered as an effective tool? Well, try to imagine this scenario. You are about to launch new products under your brand. Your target customers should be able to see your offered products. Then, there has to be a convincing technique for the customers to buy your products. With the use of an app, you can directly market your products to the target buyers and users. In a way, it is a tool that is used to promote existing and upcoming products.
When we say that your business is more visible than others, it means your offered products or services are appreciated by a lot of people. There is a high visibility level in the search results of the app store.
If you think that until today, it is the old form of promotion that really matters, you’re wrong. The time when TV was popular in advertising had already gone. It may not be an obsolete technique as there are businesses that still use this kind of promotional channel, but the use of the Internet in having a constant virtual interaction between the buyers and a particular brand is more popular today. Therefore, it is a need to improve your online visibility through the use of an application.
A dramatic increase in the engagement of your customers can be a doubtless result of this process. You have to carefully and brilliantly generate store screenshots in order for your app to rank in the ASO search results. If you fail to do this process, then the possibility is you will be left behind by your competitors.
Talking about growth and success of your business can be a subtle idea to materialize. But using a mobile app to increase the level of engagement among the respective customers has undeniable results. What is just important is that your mobile application ranks. If not, then the goal can be forfeited. You can hardly grasp business success through the use of a mobile app if you’re unable to do the steps for such an app to rank. In the app store listings, therefore, you have to make sure that your screenshots are converting and are following the basic rules and guidelines.