As I said above, the more you know about your market's activity - the closer you are to solving their problems. That's why the next step is to breakdown their activity and write it down.
<aside> 🧘🏽 If you're "scratching your own itch", that's a start. Write it down in the table below.
But trust me, it is only possible to truly know the process is right after talking directly to (at least) 3-5 people. When you keep hearing the same things, that's enough.
If you're new to doing this research, read this free guide: How to talk to people and research your market - complete guide
</aside>
write the name of the activity here
| HIGH-LEVEL STAGES | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| DOING | |||||||||
| THINKING | |||||||||
| FEELING |
The table above helps you capture what people are doing, thinking, and feeling when they go through each stage of an activity, workflow, or process. Keep the stages high-level, like steps. Make sure there are no solutions in the stages either. The bottom two rows - thinking and feeling - this is what will help you uncover their problems and needs.
#6 Problems, Needs & Opportunity ➡️
For expert feedback on your product and more Notion templates visit the-poe-things.com
Questions? Reach out to @the_poe_things on Twitter