"All art should become science, and all science art"

Friedrich Schlegel

CONSTRAINTS IN ART PRACTICE

Any assignment for any client is constrained to one degree or another, which is not necessarily cause for frustration. Unlimited freedom would be paralyzing and frightening, therefore constraints should be embraced and cultivated both in their primary function of escape from the horror of blank page and in the playful turn they can give to the artist’s work.

The basic constraints cover the format, reproduction and time. A spot illustration is an effective spotlight on a single image, while a larger format offers more room, hence more possibilities.

The more vague the assignment, the more difficult it may be to start or to come up with an original idea. In these circumstances self-imposed constraints can come in handy: you can try picking a tool that you never use, drawing without a sketch, limiting the piece to one or two colors, building an invisible grid or borrowing an experimental technique from another medium.

ASSIGNMENT 5: BRANDING

Come up with a brand: it can be based on something real, or it can be entirely imaginary. It can have a place in the world, or it can be fantastical, surreal, satirical, or a mix of those.

For the assignment you'll have to make:

  1. A logo. Anything that carries the name of the brand, in a stylized or simple manner. You may design it digitally, or draw it by hand. You can use type, or hand-letter it.
  2. At least one supporting item, which can be:

Format: a square logo ~600 x 600px, and additional material(s) in any conceivable format