Writing an effective video script is essential to clearly communicating your message, engaging your audience and achieving your business goals. Here's a step-by-step guide to writing an impactful video script:

• [ ] I’ll define my goal

Obvious but yet PRIMORDIAL.

Develop awareness of your brand? Promote a new product? Generate leads? Attract more registrations for an event?

Without a clear objective, your video will be less effective.

<aside> 💡 1 video = 1 goal Any more and your audience could be confused about what action to take or even lose interest if they fail to identify the main objective of your post

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• [ ] I’ll follow a logical structure

The structure provides clarity and makes your key message easier to understand.

For example:

• Hook → Problem → Solution → Explanation → Conclusion / Call to action

• Hook → Learnings → Examples → Conclusion / Call to action

• [ ] I’ll give everything for the hook

3 seconds. This is the time you have before the inevitable inundation of a web user encountering 4,000 ads per day. You must, therefore, know how to captivate your audience from the start with a question, shock phrase, fun fact…

• [ ] I’ll write as I speak

Be spontaneous, your writing will sound more human and authentic. The very essence of your message must remain imbued with this initial spontaneity.