Kirk Bentley has working with email marketing for the arts and culture industry for 15 years. He’s helped hundreds of theatres, museums and music venues around the world create innovative email marketing campaigns that power ticket sales, engage audiences and drive membership.
The world’s museums, theatres, symphonies, aquariums, and zoos were some of the first businesses to close and will likely be the last to open. With no venues and no products to sell, COVID forced arts marketers to innovate new ways to engage with their audiences. Join Kirk Bentley from WordFly, the email marketing tool for arts & culture venues, to see how the world’s most beloved theatres, concert halls and museums have responded to the shutdown. You’ll be inspired by their passion and ingenuity as they reinvent their email programs with new engagement strategies that have proved more successful than they could have imagined.