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The #1 Mistake: Everyone rushes to pitch their product in the first message.

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As Tom from Decision Crew puts it: "I get a lot of emails where people straight away go they want to sell me something and I'm immediately turned off because there are hundreds others like them."

The Pattern Breaker: Do the opposite. Build familiarity BEFORE you ever send a message.

https://youtu.be/FbDM_FlCDIQ?list=PLA4t24JzNORE7TmbAcCJfB1ac7ujl5o1-

Why Warm-Up Works

Traditional outreach jumps straight to connection requests and sales pitches. The warm-up sequence establishes presence and familiarity before the first message, making prospects significantly more receptive.

As Peter Jenkins from Skin Federation (who achieved a 43% acceptance rate) explained: "We looked at their profiles, we followed them... we really warmed them up before we actually went into that first message."

https://youtu.be/hMf47fiesUY

The 3-Step Warm-Up Sequence

Step 1: VIEW their profile

• View target prospect's profile
• Do this 3-5 days before connection request
• LinkedIn notifies them someone viewed their profile (creating awareness)
• They may view your profile in return (13-18% typically do)

Step 2: LIKE a recent post/activity

• 2-3 days after viewing, like one of their recent posts or comments
• Choose engagement thoughtfully - it appears in their notifications
• If they have no recent activity, move to Step 3
• This establishes positive reinforcement

Step 3: FOLLOW their account