I’m currently writing a book about how to build businesses where you can make money, create impact and be a force for good.
It has 3 sections:
- Why now is the right time to build a BBOP (Better Business On Purpose). You need to see the world differently, and recognise both the opportunity and the need.
- The 7 levers that you need to deliberately work on to be a BBOP, with examples of other companies that have got it right, and some that haven’t
- What you need to do, and how you need to do it to run your business as a BBOP
Better Business On Purpose - The Book