Sure, some Course Landing Page visitors are price-conscious, but a good portion of them don’t want to spend time investigating. They are convinced by your pitch and simply want to know the option suggested will offer the best value.
Lee Robinson says this hugely impacted his course sales. Note how he simply highlights a tier with green:
Aim to tier up with more features and benefits versus tiering down by stripping your core offering:
https://refactoringui.com/book/
🤔 Student questions:
Does your copy and imagery answer these potential student questions?