<aside> 📝 Complete the table below to define your audience.

If you don't know to define your market and you're stuck, you need to talk to people.

If you're not sure how to talk to people, read this free guide:

How to talk to people and research your market - complete guide

Learn more about defining markets

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Fill in the three boxes with your audience/group of people, their main activity and goal. Don't delete the red box around the table, its to create a copy of this into your Market Validation Dashboard

| Who are your audience? e.g. a group of people | write the audience here e.g. writers, engineers, gmail users, parents.. | | --- | --- | | What is their main activity or workflow e.g. what are they trying to get done? | type your answer here e.g. writing every day, coding tests, getting to inbox zero.. | | What is their ultimate goal? e.g. why are they doing this activity | write a book, sell software, get to "inbox zero", book a family holiday |

It's good to try to simplify your market into just a few words. Fill in the template below which will appear on your final dashboard:

👉🏼  [ market ] = [ group of people ] + [ an activity they need (or want) to do ]

⬅️ #3 Framing Opportunities with Markets

#5 Break down the activity to find the opportunity ➡️

For expert feedback on your product and more Notion templates visit the-poe-things.com

Questions? Reach out to @the_poe_things on Twitter