<aside> 💡 This template is designed as a standalone document for individual projects. It could also be used as a sub-page within a database tracking a roadmap of initiatives – for example, try combining with Buffer’s OKRs.
<aside> 🛗 Elevator pitch for the initiative: what problem will you solve? How does this tie into the company’s overall strategy?
<aside> ✅ How will you measure success? Be specific about the metric(s), timeframe, source data, and methodology.
<aside> ⛔ Avoid confusion by making clear what you won’t be focusing on.
<aside> 👯 Who are you targeting? What attributes does the target audience have?
<aside> 👥 Who’s working on this? List all contributors, their roles, and decisions they’re empowered to make in cases where the team is divided.
|Example Person 1||Product Manager||Final decision on scope and go-to-market rollout|
|Example Person 2||Designer||Final decision on design solution|
|Example Person 3||Tech Lead||Final decision on technical implementation plan|
|Example Person 4||Frontend Engineer|
|Example Person 5||Platform Engineer|
|Example Person 6||User Research Interviewee|
<aside> 🔑 Is the project’s success dependent on another internal initiative, or external circumstances?