Overview Paylink.ng is a payment platform recently launched by remita to help individuals and businesses receive payment through multiple channels by creating a link. The goal of this project was to redesign the landing page and reduce the bounce rate.

Findings / Problem Statements Both new users and old users had similar complains.

<aside> 💡 " Your website had/has little or no information about the product"

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<aside> 💡 "We find it difficult to contact the company. We have to go back to social media and lay complains"

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<aside> 💡 "I wish I did not have to leave the page to figure things out. Just easily find buttons that will help me out"

</aside>

<aside> 💡 "That una color sef. its toooo bright. Hian!!!

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Design Approach

1. I revisited the design at conceptualization stage
2. Gathered new insights from customer's interaction from interviews and google analytics
3. Ideate and Prototype

Old Landing Page