For architects, it's really important to get good at business to improve your firm.
This book explains how to go from being from a small unorganised to a successful business by leading, working as a team, and planning smartly.
It’s super useful for architects who want to do more than just design buildings.
It helps them build their business strong for a long time.
Jim Collins, an influential management consultant, authored "Good to Great" in 2001.
This book, now a modern classic in management theory, delves into what makes companies excel.
Collins’ research-based approach provides a deep understanding of how organizations can transition from being good to great, surpassing the usual business book audience