Google Ads Campaign Results

Indicators before

Indicators after

In February 2025, a European eCom perfume brand came to me with a €3,000/month Google Ads budget and weak performance: 55 sales/month, ROAS 1.2.

🔍 Audit findings: unfocused Search & PMax campaigns, budget split across too many products, no prioritization.

✅ What I did:

• Segmented products by profit margin (high/medium/low)
• Consolidated into 2 focused Performance Max campaigns
• Applied tROAS bidding + custom audience signals
• Improved creatives, copy, and placements
• Ongoing optimization by asset group, product & path

📈 Result:

In 30 days (May 16–June 14) → over 100 sales, ROAS 3+ — 3× growth from starting point.