MIP39c2-SP11: Strategic Happiness Core Unit

Preamble

MIP39c2-SP#: 11
Author(s): Andrew Burban (@Saint.Burban)
Contributors:
Status: RFC
Date Applied: <2021-05-11>
Date Ratified: <yyyy-mm-dd>

Sentence Summary

MIP39c2-SP11 adds Core Unit SH-001: Strategic Happiness

Specification

Motivation

The SHCU aims to promote community engagement and promote the Maker brand by strategically spreading happiness, positive vibes, and mild but delightful confusion throughout the Maker Community via memes, shitposts, and Bespoke Happiness Airdrops.*

Airdrops are personalized welcome and appreciation packages filled with Maker Swag and other random goodies. They're shipped worldwide to new, existing, and would-be members of the Maker Community. Happiness Airdrops bring a personal touch to an otherwise disconnected world, where face-to-face communication has become increasingly harder to come by.

Core Unit Name | ID

• Name: The Strategic Happiness Core Unit
• ID: SH-001

Core Unit Facilitators

• @Saint.Burban

Core Unit Mandate

• The mandate of this Core Unit is to:
  • Engage the community through strategic micro-content posting.
  • Promote the Maker brand and community engagement.
  • Solidify Maker's image as a welcoming community.
  • Send cool stuff to cool people.
  • Spread happiness and positive vibes.
  • Creatively cut through tension.
  • Curate and Distribute Bespoke Happiness Airdrops.
    • Work with the MakerDAO Shop Core Unit, MDS-001, to source official Maker Swag.
    • Work with designers and vendors to create exclusive, limited-edition Maker Swag.
  • Maintain a presence at in-person Maker and related events to make and maintain genuine connections while spreading good vibes.

Bespoke Happiness Airdrops

A Happiness Airdrop is a personalized, curated Maker swag pack.

• The intent is to leave a lasting impression on the recipient.
• It might include a sexy Maker shirt or hoodie, Dai socks, or even a poster of Samuel L. Jackson eating a hamburger!