Importance: High. Status: Pending pickup. Full doc: Repos/sail-marketing/ai-visibility/HANDOFF-ai-visibility-existing-page-consolidation-2026-06-04.md
The reframe (why this matters)
The 2026-06-04 AI-visibility audit found the firm scores 0 in Perplexity + ChatGPT for truck, Lexington, and informational queries. The wrong fix is writing new pages. The site already has 549 URLs and every intent is covered many times over. The real root cause: severe keyword cannibalization (many near-duplicate URLs per intent split authority, so AI can't pick one of ours to cite) plus retrieval/authority (the strongest existing pages don't rank high enough in the Bing/Google indexes AI pulls from). Writing more pages makes it worse.
Cannibalization evidence (live sitemap)
- What-to-do / steps after a crash: ~16 competing URLs
- Truck: ~30 URLs, several chasing the same head term
- Lexington: ~18 URLs
- Motorcycle: ~10 URLs
- Statute of limitations: single page (
/resources/kentucky-statute-of-limitations/) — fine
The job (Steps 1-3)
- Map every 0-score AI query (from audit-2026-06-04.md) to its existing URL cluster.
- Diagnose per cluster: Bing + Google rank of the head term, cannibalization severity, the natural canonical winner, schema + internal-link signals, and which URL (if any) AI currently cites.
- Fix + consolidate: pick ONE canonical page per intent, 301/canonical the duplicates (preserve backlinks, never hard-delete), internal anchor-text pass with exact head phrases, resubmit via IndexNow/Bing/Google, re-audit.
Guardrails
- No direct live post_content writes (use draft → QA → publish pipeline). Go-live gate (redirects, publishes, deletions of ranking/backlinked URLs) needs Sam's approval; stage with rollback first.
- No homepage changes without permission.
- Content bans (sa-copywrite-design §7): NO case-worth / settlement-value / calculator content (ethics/bar-advertising). SOL and post-accident-steps banned as pages (SOL allowed only as a blog).
- Anti-cannibalization is the point: never create a new page for an intent that already has one.
- Coordinate with other agents' scheduled tasks;
lexington-car-accident-lp-drift-guard locks some Lexington LPs to Google Ads landing pages — check before re-pointing Lexington URLs. Handle Lexington last.
Tools / creds (verified 2026-06-04)