Summary
Sam flagged that the snippet on the live spinal cord injury page was still not compliant. He was right. The snippet was still acting like a broad firm pitch, used local Kentucky framing on a national injury/body-part page, and repeated a BSG/Get More style UVP already used elsewhere.
Live page: https://aguiarinjurylawyers.com/practice-areas/spinal-cord-injury/
Work completed
- Captured a fresh rollback payload before mutation.
- Replaced the snippet with a spinal-cord-specific summary linked inline to NINDS.
- Removed the old snippet pitch about Kentucky accident cases, BSG, keeping more than the lawyer, Louisville/Lexington offices, and statewide service.
- Updated the hero subline from the generic Get More UVP to: Medical Proof For Movement, Sensation, Treatment, And Future Care.
- Updated RankMath focus keyword to
spinal cord injury lawyer.
- Updated RankMath meta description to remove the Kentucky injury-page modifier.
- Patched local merge/finalizer constants so they do not reintroduce Kentucky-focused meta drift.
- Purged Cloudflare.
QA performed
- Dry-run snippet gate passed with zero flags.
- REST readback after publish passed with zero snippet-specific flags.
- Public no-cache fetch confirmed the snippet source link, no old snippet pitch, no generic hero UVP, and no Kentucky spinal cord injury meta modifier.
- Playwright desktop and mobile passed with snippet checks added.
- Desktop and mobile screenshots were regenerated and visually inspected.
- Word count after update: 2,269.
Evidence and rollback