Session Objective

Apply the approved 40 Google Ads negative keywords from the last-7-day search-term review through NotFair, grouped by shared list, then exact-read back each term. Hold abogados lexington ky for a match-type clarification.

What Was Accomplished

• Applied 40 approved PHRASE negatives to account 3813916687, Sam Aguiar Injury Lawyers.
• Kept abogados lexington ky held out, per Sam's instruction.
• Verified by per-list NotFair readback that all 40 expected terms are present with PHRASE match type.
• Verified the held term returned no rows in SAIL - Spanish PI Negatives 2026.
• Saved local applied readback log: /Users/samaguiar/Documents/Projects/admin/session_logs/google-ads-negative-apply-readback-2026-06-14.md.

Applied Groups

• SAIL - General Negatives, shared set 12074205336: 14 found of 14 expected.
• SAIL - Competitor Negatives, shared set 12074205339: 16 found of 16 expected.
• SAIL - Wrong Practice Area, shared set 12114751734: 4 found of 4 expected.
• SAIL - Non-Hiring Intent, shared set 12114751590: 2 found of 2 expected.
• SAIL - Spanish PI Negatives 2026, shared set 12062533966: 4 found of 4 expected.

Held-Term Recommendation

abogados lexington ky should be exact match if applied. Phrase match could block longer Spanish MVA queries that add an accident qualifier. Exact match blocks only the generic query that appeared in the last-7-day data.

Tool Notes

The first bulk apply on SAIL - General Negatives partially succeeded: 3 of 14 applied and 11 returned Google Ads shared-resource contention errors. The workaround was to switch to sequential addKeywordToNegativeList writes. All sequential writes succeeded. Internal NotFair tool-feedback was filed as feedback ID 70.

Rollback

Rollback is available by removing the exact 40 added terms from their exact shared lists with removeKeywordFromNegativeList, match type PHRASE. Do not remove abogados lexington ky, it was not added in this run.