Done this turn

Outlook auto-junk rule (server-side, durable). Sam approved Q3 option A. Built via Microsoft Graph using the LOKKA app-only token from vault.env (graph.microsoft.com reachable, token OK, Junk folder resolved). Created inbox messageRule on Sam@kylawoffice.com:

Root-cause finding (important, not a simple token refresh)

Sam asked to drop Indiana geo targeting and kill generic unqualified "lawyers" queries (the "jeffersonville lawyers" leak). Tried to execute, but:

Staged Google Ads change set (ready to run the moment a lane is live)

Account 3813916687. Enabled campaigns: Car Accidents 2026, Pmax 2026, Car Accidents Lexington 2026, Accidentes (Spanish) 2026, Brand Protection 2026, Accidentes Lexington Spanish 2026.

  1. Add Indiana (state) as an excluded location criterion on each enabled campaign, and set location option to "presence" only (not presence-or-interest), so Indiana-interest searches stop triggering.
  2. Add PHRASE negatives to a shared list (SAIL - Universal Negatives 2026, 12060898974): jeffersonville, new albany, clarksville, sellersburg, indiana.
  3. Optional structural follow-up: tighten broad-match keywords leaking generic "lawyers" queries (move to phrase/exact or add the broad-leak terms as negatives).

Honest tradeoff to confirm

Dropping Indiana statewide also stops paid ads to legitimate Indiana PI searchers in the Louisville metro (New Albany, Jeffersonville, Clarksville), which can be a real client source. Sam's instruction was explicit ("should not be targeting indiana at all"), so full exclusion is the default; a surgical alternative (keep Indiana, kill only generic non-PI queries + tighten match types) is offered as an option.

Status