Run date: 2026-06-13 (Saturday; Friday cadence, ran ~1 day late, no impact)

Window: 2026-06-06 to 2026-06-13 (snapshot vs last reliable baseline)

Mode: Autonomous scheduled run, read-only, non-mutating on firm settings

Markets: Louisville + Lexington PI. 11-entry watch list (SAIL x2 + 9 competitors).

Codex report: /Users/samaguiar/Documents/Codex/competitive/reviews/2026-06-13.md

TL;DR

Current snapshot

Firm Mkt Rating Volume SOV (full)
--- --- ---: ---: ---:
Morgan & Morgan LOU ~4.2 1,371 23.0%
Isaacs & Isaacs LOU 4.6 1,313 22.0%
Sam Aguiar Injury Lawyers LOU/LEX 4.9 957 / 1,000+ Google 16.1%
Kaufman & Stigger LOU 4.9 845 14.2%
Alex White, PLLC LOU 4.9 657 11.0%
Minner Vines LEX 4.9 373 6.3%
Becker Law Office LOU 4.5 192 3.2%
Hughes & Coleman LOU 4.8 188 3.2%
Dolt Thompson LOU 4.7 60 1.0%

Figures blend Birdeye / Chamber / Google / Trustanalytica mirrors. Directional for positioning and SOV; not clean single-platform Google counts.

Positioning read

The two firms ahead of SAIL on volume (Morgan & Morgan 4.2, Isaacs 4.6) carry materially lower ratings. Among 4.9-rated firms, SAIL has the largest review base — the most defensible spot: top-tier rating at near-top volume. Quality-weighted (rating x volume) SOV ~16.9%. Threat to watch: Kaufman & Stigger.

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