What we're looking for
This role is for an emerging business initiative within Smiles.ai and we are on the lookout for
passionate and energetic candidates who can think out-of-the-box and drive innovation for this new
venture.
These roles would be ideal for folks with an entrepreneurial edge who are capable of rolling up their
sleeves and becoming a part of the zero-to-one journey .
Responsibilities
- Own and execute the 360 degree offline marketing strategy for the business
- Drive impactful campaigns and initiatives across Offline channels (BTL,ATL) to drive the
growth funnel
- Identify target user segments and craft multi-touch marketing campaigns to maximize
awareness and trailing.
- Will be handling Pan India offline campaigns from planning to execution and monitoring the
achievement of desired outputs
- Drive interlocking and alignment with the Field Marketing team to ensure that Partner
Marketing programs amplify the BTL Activities.
- Responsible for planning and managing marketing-initiated offline activities within the
allocated budgetary guidelines and deadlines
- Responsible for building new agency partnerships and maintaining the same to drive desired
objectives
- Responsible for Payment follow up and clearance
- Responsible for setting up Funnel for all BTL acquisitions
- Identifying new avenues/vendors/regions to scale business objectives
Qualifications
- MBA in Marketing from reputed colleges highly desirable
- 3+ years of experience in BTL agencies/companies
- Excellent communication and presentation skills is a must
- Customer-Centric Approach to problem-solving
- Ability to derive actionable insights from consumer data and campaign information
- Proactive mindset and the ability to meet multiple objectives in a fast moving,
entrepreneurial environment.