Importance: High. Audit task: Done. Recommended actions: Pending Sam's go.

What was done

Ran the firm's 12 core AI-visibility queries through two live-web, citation-bearing engines: Perplexity (Sonar) and ChatGPT (GPT-4o with web search). Scored the firm and 11 tracked competitors 0–3 per query, built the comparison matrix and citation source map, compared against the 2026-05-08 baseline, and did live diagnostics on the site (page existence, schema depth, robots.txt AI-crawler rules).

Full report: Repos/sail-marketing/ai-visibility/audit-2026-06-04.md (raw data + re-run script in data/).

Headline results

• Sam Aguiar combined score: 1.17 / 3.0 — clear market leader. Next is Hughes & Coleman at 0.83.
• aguiarinjurylawyers.com is now the #1 most-cited domain (12 cites), ahead of Hughes & Coleman (8). In May it was reversed. Real improvement.
• ChatGPT no longer hallucinates fake firms (May caught 4); with web search it names the firm on the top branded + reviews queries. ChatGPT avg 0.22 → 0.75.
• "Best PI in Kentucky" (Perplexity) went 0 → 3. Statewide gain.
• Wins at the 3/3 ceiling: best car accident lawyer Louisville, Louisville car accident attorney, Sam Aguiar reviews, best PI lawyers in Kentucky.

Still losing (unchanged since May — these ARE the opportunity)

• Truck ("Kentucky truck accident lawyer") = 0 on both engines, despite the firm's trucking team and a schema-rich truck page.
• Lexington ("Lexington car accident lawyer") = 0 on both engines, despite a 16,700-word, schema-rich Lexington hub.
• Informational queries (5) = 0–1 and uncontested by any firm. Open citation real estate.
• Main AI rival remains Hughes & Coleman (named 5/12, never cited — recall, not grounding).

Key new diagnosis

Unlike May, the Lexington and truck pages now exist (200), are schema-rich (FAQ + LocalBusiness + Attorney/LegalService), have inline .gov citations, and robots.txt allows every AI crawler (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended). So the gap is authority + retrieval (Bing/Google ranking the AI engines pull from) + off-site signals, not missing pages or blocked bots. The fix shifted from "build the page" to "make the page win the citation."

Why the session ended

Audit complete and report delivered. No blockers. Recommendations are staged and awaiting Sam's go on which to execute.

Recommended next actions (pending approval)