Session Objective

Sam approved the Google Ads go-live change package for the Lexington Spanish campaign. This affected live ad serving and budgets.

Applied Changes

• Enabled campaign 23900880402, a - SAIL - Accidentes Lexington Spanish 2026.
• Reduced campaign 23759713638, a - SAIL - Car Accidents Lexington 2026, from $80/day to $40/day.
• Reduced campaign 23824304804, Pmax 2026, from $280/day to $240/day.

Why The Offset Was Split

The original recommended offset was to reduce Lexington English Search by $80/day, but NotFair guardrails cap single budget adjustments at 50 percent. Since Lexington English was $80/day, the safe live package used the plan's alternate split offset: $40/day from Lexington English Search and $40/day from PMax. This preserved the approved no-net-increase intent.

Change IDs

• 159823: Lexington English Search budget $80/day to $40/day.
• 159824: PMax budget $280/day to $240/day.
• 159826: Lexington Spanish campaign PAUSED to ENABLED.

Post-Change QA

• Campaign 23900880402 is enabled at $80/day.
• Campaign 23759713638 is enabled at $40/day.
• Campaign 23824304804 is enabled at $240/day.
• Net daily budget change is $0/day.
• Spanish campaign targeting confirmed: language languageConstants/1003, Lexington geo geoTargetConstants/1017818.
• Enabled assets are Spanish sitelinks/callouts, including Hablamos Español, Lesiones Personales, Accidentes de Camión, Abogado en Lexington, Atención En Español, Revise Su Caso Hoy, No Paga Si No Ganamos, and related Spanish callouts.
• RSA final URLs include /abogado-lexington/, /lesiones-personales/, and /abogados-accidentes-camiones/.