Session Objective

Carry out Sam's selected A-C next steps: fix visible Spanish-page copy, build/stage Spanish ad groups, and update the WordPress metadata workflow skill.

What Shipped

• Updated the production Spanish-page mu-plugin at /home/1615235.cloudwaysapps.com/fctbkwwahp/public_html/wp-content/mu-plugins/sal-spanish-page-language.php.
• The plugin remains scoped to the five verified Spanish pages: /abogado-louisville/, /abogado-lexington/, /abogados-accidentes-camiones/, /espanol/, and /lesiones-personales/.
• It keeps lang="es-US" and Spanish locale behavior, and now filters visible Spanish-page leftovers without directly modifying published post_content.
• Removed visible English footer CTA text: FREE CASE REVIEW and the English 24/7 sentence.
• Removed visible banned Spanish CTA language such as Consulta Gratis, Consulta Gratuita, and related free-consultation phrasing.
• Replaced visible phone-number CTA button labels with LLAME AHORA while preserving the tel: links.
• Replaced old phone glyphs with a cell-phone SVG on the Spanish-page CTA surfaces checked.

Google Ads Work

• Staged two ad groups inside paused campaign 23900880402, a - SAIL - Accidentes Lexington Spanish 2026.
• Parent campaign remains PAUSED with $80/day budget, so these staged structures do not increase spend unless separately enabled later.
• New ad groups: Lesiones Personales Spanish - KY (197848854875) and Accidentes De Camion Spanish - KY (197848864995).
• Created one RSA in each ad group.
• Final URLs: /lesiones-personales/ and /abogados-accidentes-camiones/.
• Added 12 total keywords after dry-run validation, 6 per ad group.
• Keyword Planner support: Spanish personal injury and truck accident terms showed demand, including abogado de lesiones personales at 2,400 avg monthly searches and abogado de accidentes de camiones at 1,900 avg monthly searches in the returned national Spanish-language set.

QA Evidence

• Local and server-side PHP lint passed before production replacements.