Stage the approved car accident/wreck SEO work, review truck paid risk and URL duplication before any truck expansion, and repair the missing skill registry validator path.
Created a staging report at /Users/samaguiar/Documents/Projects/admin/reports/car-accident-wreck-seo-staging-2026-06-02/car-accident-wreck-seo-and-truck-paid-risk.md.
The staged car page package targets https://aguiarinjurylawyers.com/practice-areas/car-accident-lawyer/. It recommends the visible H1 Louisville Car Accident Injury Cases, keeps the SEO title keyword-focused, adds car wreck and car crash language, revises the current worth H2, adds a wreck FAQ, and flags internal-link cleanup where a generic car accident anchor resolves to the Lexington page.
The truck review found two live self-canonical truck pages with the same SEO title. /practice-areas/truck-accident/ is the stronger canonical candidate. /practice-areas/truck-accident-lawyer/ has two H1s and one visible H1 that violates the no-lawyer-in-H1 rule. No redirect, noindex, canonical, or content write was made.
The Google Ads review used NotFair on account 3813916687, enabled campaigns only, for 2025-06-03 to 2026-06-02. Enabled Maximize Conversions search campaigns have no tCPA or tROAS cap in the setup snapshot. The Lexington car campaign spent $3,025.97 with 0 conversions. Several Lexington truck, motorcycle, and auto keywords have $150 effective CPC bid fields, including truck accident lawyer, semi truck accident, and tractor trailer accident lawyer. The active Louisville truck ad to /practice-areas/truck-accident/ produced 22 clicks, $551.97, and 2 conversions. A tow truck near me search term spent $34.72 with 0 conversions and should be checked as a negative candidate.
Repaired the stale skill registry validator path by adding /Users/samaguiar/Documents/Projects/routines-build/scripts/skill_registry_check.py and updating Skills/SKILL-INDEX.md to use the relative command python3 routines-build/scripts/skill_registry_check.py.
No live WordPress content write was made. No Google Ads mutation was made. The staged report passed a banned-word and em dash spot check. The new validator runs and lists registered skills. The validator currently fails because it found real registry drift: 30 errors and 3 warnings, mostly unregistered active skill folders and older registry entries pointing to missing folders. That is now a genuine cleanup queue, not a missing-script blocker.
Recommended next move: apply the staged car page changes through the WordPress draft or deploy pipeline, then run pre-publish QA before go-live.
Truck: do not add truck phrase-match keywords until the duplicate URL issue and high effective CPC fields are reviewed. The likely path is to keep /practice-areas/truck-accident/ as canonical and consolidate /practice-areas/truck-accident-lawyer/, but that needs a final indexation decision.
Google Ads: consider checking existing negatives and adding tow truck as a negative candidate. Also review the Lexington enabled campaign before increasing scope because the 365-day enabled-only scan showed spend without conversions.
Skills: run the repaired validator as its own cleanup task and reconcile the 30 registry errors and 3 warnings. This should be separate from the SEO deploy so the registry can be corrected deliberately.
The approved staging, paid-risk review, and validator repair were completed. Remaining items are go-live or broader registry cleanup decisions, not safe to fold silently into this pass.
Continue from the 2026-06-02 car wreck SEO staging report. First decide whether to stage the car page changes in WordPress draft form. Then decide the truck URL consolidation path. If doing Google Ads cleanup, check existing negatives first and only apply reversible negative additions backed by the NotFair evidence. If doing skills cleanup, run python3 routines-build/scripts/skill_registry_check.py and reconcile the listed missing and unregistered skills.