META ADS · CREATIVE PRODUCTION · STATIC · VIDEO · UGC
The engine behind it: around 200 brand-new ad ideas a month — static, video and UGC — so the account always had fresh winners and never had to lean on a few tired ones.
Premium activewear brand · scaling DTC · US · Meta creative production (static, video, UGC) · 6-month partnership, 2025
cost per new customer (down ~17%)
brand-new ad ideas a month
static to video mix
Most brands hit the same wall. A few ads end up carrying all the spend. You can't just pour more money into them, because the same people start seeing them over and over, and performance slips. And the day those few ads wear out, the whole account drops with them.
Vuori's version had a second cost: keeping that supply of creative coming was a heavy, recurring load on the in-house team. Producing enough genuinely-new concepts — across a wide product range, in static, video and UGC — every single month is its own full-time job. So we set out to give the account a steady stream of fresh, on-brand ideas, at a volume the internal team couldn't sustain alone, without anyone burning out to make it happen.
Why this matters to any brand. The trap is always the same: too few winning ads, and a team stretched too thin to make more. The fix is the same too — a constant flow of new ideas, in every format, so the account never runs dry and the team gets their time back.
Two gaps. First, format and angle diversity. A premium range like Vuori's — jackets, shorts, pants, denim, layers — can carry a dozen different stories, but accounts tend to lean on a narrow set of proven looks. We widened it: product heroes, fabric-led editorial, performance, lifestyle, and creator-shot UGC, each opening a different door to a different buyer. Second, supply. Whatever the strategy, none of it works if you can't feed it. So we built a production line that ships ~200 net-new concepts a month, weighted ~70% static / ~30% video, and hands them to Vuori's media team ready to run.
A few of the standout concepts, pulled from the ~200 new ideas we ship each month. We don't show all of them — just the ones worth showing. Each carries the brand's point of view in a different format and angle.
Creator-led, shot in-home. A real person, real fit, made for the feed — the everyday-wear angle.
Lifestyle film, product in motion. The brand-story angle that sells the feeling, not just the garment.