TL;DR

• SA overall avg: 1.3/3 across scored cells (Perplexity 19, Google AIO 30, Gemini 15 = 39 model-query rows after blocking exclusions)
• Top competitor: Dolt Thompson Monk & Zaring (avg 2.8/3 on Perplexity transactional set)
• Citations earned: 8 SA URLs across 6 queries
• Accuracy issues: 2 (both Gemini — wrong phone, fee % disclosure)
• MoM trend: -0.5 vs 5/25 weekly (1.8 → 1.3) — full set surfaces specialty/Lexington/statewide gaps the 5-query weekly set hides
• Models run: Perplexity (Q1-15 + Q24-27, blocked on Q16-23 + V1-V3 by signup wall), Google AIO (all 27 + V1-V3), Gemini (15 priority), ChatGPT (login wall — n/a), Claude (not run)

Top Wins

1. Q22 Kentucky PIP coverage explained — SA #1 source in Google AIO. Citation URL: aguiarinjurylawyers.com/how-personal-injury-protection-or-pip-benefits-work-in-kentucky/. This is the biggest informational win in the audit and the template to replicate.
2. Q24 Sam Aguiar Injury Lawyers reviews — triple 3/3/2 across Perplexity / Google AIO / Gemini. Brand reputation queries are solid.
3. Gemini lists SA FIRST on Q1, Q2, Q5, Q6 (best car accident Louisville, Louisville car accident attorney, car accident near me Louisville, Lexington car accident lawyer). Score 2 each — named but not cited.
4. Q26 best PI lawyers in Louisville KY — Perplexity lists SA FIRST with Forbes Best-In-State 2025 mention. SA score 3.
5. Q25 is Sam Aguiar a good lawyer — Perplexity score 3 with homepage cited.

Top Gaps

1. Lexington geo failure (Q6, Q9 across all models) — competitors Minner Vines and Stein Whatley Astorino dominate. Q6 Lexington car accident: SA 0 on Perplexity, 0 on Google AIO; only named on Gemini.
2. Statewide truck regression Q7. Was Perplexity score 3 on 5/11 and 5/18. Now 0 — Dolt Thompson Monk & Zaring has overtaken citations.
3. Motorcycle page invisibility. New Louisville motorcycle page published 5/13. Three weeks later still 0 on Perplexity Q9, 0 on Google AIO (no AIO for Q9), 0 on Gemini Q9. Morgan & Morgan still owns the citations.
4. Google AIO ignores SA on 8 of 10 AIOs present (all informational + variation prompts). PIP win is the only informational AIO citation.
5. Yelp 3.9★/14 reviews visible on Q24 + Q25. Erodes the 4.9★ Google story. Yelp reputation management needed.

Accuracy Issues (CRITICAL)