Window: 2026-05-24 → 2026-05-30 (7 days; reporting lag 1 day)
Account: Sam Aguiar Injury Lawyers (3813916687)
Status: OK (partial — see Assumptions)
Execution path: pivot_3_alternate_mcp (NotFair mcp__f17b8372-* runScript). Canonical google-ads MCP OAuth refresh token still revoked — 4th consecutive week pivoting.
Full report: ~/Documents/Codex/gads-leverage-weekly/2026-05-31.md
JSON snapshot: ~/Documents/Codex/gads-leverage-weekly/2026-05-31.json
Drift log: ~/Documents/Codex/_drift-log/gads-leverage-weekly/2026-05-31.md
QA queue: ~/Documents/Codex/_qa-queue/2026-05-31.md
The account spent $5,391.76 for 17 conversions (blended CPA $317.16). Pmax 2026 is the workhorse: $1,909 / 10 conv / $190.89 CPA — 59% of conversions on 35% of spend.
Biggest lever: Spanish campaign a - SAIL - Accidentes (Spanish) 2026 burned $1,251 with 0 conversions at a $56.87 CPC. One keyword (abogados de accidente) consumed $927 of that on 12 clicks 0 conv. Either a Spanish LP tracking gap, intent mismatch, or systemic Spanish-PI overpaying. Pause-or-cut decision should happen this week.
Worsening repeat: Brand Protection keyword sam attorney was flagged 2026-05-24 ($109 / 0 conv). This week: $233 / 0 conv — 2× worse. Plus sam aguilar ($29) and sam aguilar lawyer ($29) — three misspellings, all 0 conv. Brand-name traffic with 0 conv = tracking or LP problem. Fix this week — don't defer again.
Third lever: Lexington Car Accidents campaign $564 / 0 conv at $25.66 CPC. Same pattern. Consider pausing and rebuilding rather than continuing to feed it.
Healthy: competitor-name spend held at $0 (3 impressions only). Negative-keyword posture solid.
| # | Kind | Lever | Wasted | Expected lift |
|---|---|---|---|---|
| --- | ------ | ------- | -------: | --------------: |
| 1 | Campaign anomaly | Spanish campaign 0-conv burn | $1,251 | $59,177 |
| 2 | No-conv spender | abogados de accidente |
$927 | $43,853 |
| 3 | Brand REPEAT | sam attorney ($109→$233) |
$233 | $22,041 |
| 4 | Campaign anomaly | Lexington Car Accidents 0-conv | $565 | $26,706 |
| 5 | No-conv spender | abogado de transito |
$189 | $8,921 |
| 6 | QS regression | personal lawyer QS=4 |
— | $1,500 |
| 7 | Brand anomaly | sam aguilar / sam aguilar lawyer |
$58 | $5,501 |
| 8 | No-conv spender | lexington injury attorney |
$36 | $1,709 |
| 9 | No-conv spender | personal injury lawyer lexington ky (QS=5) |
$30 | $1,441 |
| 10 | No-conv spender | personal law injury |
$72 | $3,393 |
Lift = wasted_spend ÷ campaign_avg_CPA × $15,000 (or blended account CPA $317.16 for 0-conv campaigns). Ceiling, not promise.