Closes out earlier handoff: Lexington Car Accident Ads: Final URL Switch (page 36f1018d-f1f5-81a9-8f6a-d8e2a5d28f8d)

Phase 2 Scope (after Sam's go-aheads)

  1. Scrub phone number from blocked ad 809549659338 + retry URL swap.
  2. Switch Drunk Driver + Rideshare car-accident-adjacent ads to new URL.
  3. Build LP Test - Lexington Car Accident ad group with 50/50 URL split.
  4. Schedule daily drift guard with iMessage alert.

What Shipped

Phase 1 (already documented)

3 RSAs switched to /car-accident-attorneys-in-lexington/: 807607673208, 805746860106, 807642954202.

Phase 2 (this session)

Action Entity Result
Rewrite ad copy (strip "Call (859) 888-8000") Ad 809549659338 OK, changeId 130400, now APPROVED
Retry URL switch on previously-blocked ad Ad 809549659338 OK, changeId 130403
Switch Drunk Driver Ad 807607470363 OK, changeId 130401
Switch Rideshare (the lex-car URL variant) Ad 807721914677 OK, changeId 130402
Create LP Test ad group AG 195676791063 OK, changeId 130405
Add 6 PHRASE keywords to LP Test AG 195676791063 OK, changeIds 130406-130411
Create LP Test variant A (old URL control) Ad 810762730068 OK, changeId 130412
Create LP Test variant B (new URL) Ad 810862919441 OK, changeId 130413
Schedule daily drift guard 7am lexington-car-accident-lp-drift-guard OK

Left intentionally unchanged: Rideshare 808223807245 (homepage A/B variant), all Motorcycle/Truck/PI Office LP Test groups, Personal Injury Lawyer 809549659341, Best/Top-Rated.

Final State (verified via GAQL)

Ad ID Ad Group URL Approval
807607673208 Car & Truck Accidents - Lexington (ENABLED) /car-accident-attorneys-in-lexington/ APPROVED
805746860106 Car Accident - Lexington - English (paused) /car-accident-attorneys-in-lexington/ APPROVED
807642954202 Car Accident Lawyer (paused) /car-accident-attorneys-in-lexington/ APPROVED
809549659338 Car Accident Lawyer (paused) /car-accident-attorneys-in-lexington/ APPROVED
807607470363 Drunk Driver (paused) /car-accident-attorneys-in-lexington/ APPROVED
807721914677 Rideshare Accident Lawyer (paused) /car-accident-attorneys-in-lexington/ APPROVED
810762730068 LP Test - Lexington Car Accident (ENABLED, variant A control) /lexington-car-accident-lawyer/ APPROVED
810862919441 LP Test - Lexington Car Accident (ENABLED, variant B) /car-accident-attorneys-in-lexington/ APPROVED

LP Test Ad Group Details

Ad group ID: 195676791063. Two RSAs with identical copy, only the final URL differs. Phrase keywords: lexington car accident lawyer, car accident lawyer lexington ky, car accident attorney lexington, car accident attorney lexington ky, lexington car accident attorney, car wreck lawyer lexington. Display path: /lexington/car-accident. Both ads ENABLED. Google will rotate but won't perfectly 50/50 unless ad rotation is set to "Do not optimize" - worth a check by Sam if he wants strict equal split.

Scheduled Task Details

Task ID: lexington-car-accident-lp-drift-guard. Cron: 0 7 ** * local. Runs daily, reads-only via NotFair, compares all 8 locked ad URLs against expected, iMessages Sam on drift (via search_contacts -> send_imessage), Notion-logs every run. Skill file: /Users/samaguiar/Documents/Claude/Scheduled/lexington-car-accident-lp-drift-guard/SKILL.md. Sam should hit "Run now" once to pre-approve iMessage permission for unattended future runs.

Pending / Recommendations

  1. Ad rotation setting on LP Test ad group: by default Google optimizes by predicted CTR which biases toward whichever variant gets early wins. For a clean URL A/B, switch the campaign or this specific ad group to "Rotate indefinitely". Worth deciding.